Plastic. It’s back!
Storms have been washing up plastic packaging of products thrown away 40, 50, and even 60 years ago.
So, to show people that plastic just doesn’t go away, we decided to create a relaunch campaign for the plastic packages of long-gone products.
The relaunch included social media, OOH and even a pop-up store where people could donate instead of buying these products.
“Greenpeace Opened a Vintage Pop-up Store with Plastic Products That Have Lasted Decades”
“All the items were reclaimed from real-life beaches. Some have been floating in the ocean for over 50 years”
